Info
South Africa | Published on: May 28, 2014
Social media pitch
#OpenBook2014 have teamed up with @GoldFishLive & @FatherANationSA to get SA's boys to start reading books! http://pr.co/p/001o5z
Summary
Open Book Festival has teamed up with Dave Poole (from DJ duo Goldfish) and Craig Wilkinson (author of DAD), to draw South Africa’s attention to the need for our boys to start reading more books.
Details

Open Book Festival has teamed up with Dave Poole (from DJ duo Goldfish) and Craig Wilkinson (author of DAD), to draw South Africa’s attention to the need for our boys to start reading more books.

It’s no secret that most boys consider reading a predominately female pastime; this is due, in part, to preconceived notions about what reading entails as well as the fact that many fathers do not encourage their sons to read. In the build up to Father’s Day, Open Book Festival will be putting the emphasis on encouraging our sons to read. Dave Poole and Craig Wilkinson will be on SA’s number one breakfast show, Expresso, where they will be reading with their sons and inspiring more men to do the same – all presented by Open Book Festival.

Mervyn Sloman, coordinator of Open Book Festival says, “We are challenging all South African fathers to pick up a book and show their sons that reading is not only rewarding but as a man it is the best investment in your future. We want to see an increase in the number of boys that are interested in reading and ultimately increase their grades in school and beyond.”

Be sure to watch Expresso on 13 July 2014, to catch Dave and Craig reading with their sons and join the conversation on Twitter (@OpenBookFest). Tell us what you are reading, what your favourite book is and what you love most about reading.

Let’s get South Africa’s boys reading!